Magento extensions, the opportunity has just kicked in for Omnichannel retailing

Have you heard about Omnichannel retailing? I am sure you have! In fact these buzzwords are the same which fall in the news again and again, but the lack of knowledge becomes the sole reason to dismiss them. Omnichannel retailing is the new customer demand of a business that is pretty much in talks these days.

What is omnichannel retailing? A fully integrated approach to commerce that provides tech-savvy shoppers a unified experience across online and offline channels. After all, every shopper has a dream to succeed everywhere whether it’s a brick and mortar store or mobile-browsing, ecommerce marketplace, onsite storefronts, social media, retargeting, and every possibility that comes in between. In simple words, Retailers with a physical and digital presence is what Omni-channel retailing is all about.

However, the multi-channel experience is what most businesses invest in today. Right from having a website, blog, Facebook and Twitter, each of these platforms end up engaging and connecting with customers. Still, chances are there that the customer lacks a seamless experience and consistent messaging across each of these channels. But Omni-channel, on the other hand, accounts for each platform and device that a customer will use to interact with the company. The knowledge is used to deliver them an integrated experience like never before. Several companies have been using such technique to align their messaging, goals, objectives and design across channel and device. And in order to build up a successful one, look no further than Magento.

What modern shoppers demand?

• Ultra-flexibility
• A wide variety of choice
• Seamless integration of online and in-store business
• Delivery options available irrespective of the medium

It might quite interest you to know that retail players are even facing a huge pressure to deliver such kind of an unbroken shopping experience to their valuable customer. And offering all the services that shoppers actually want to have can simultaneously increase your sales revenue as they tend to spend more and more time and stay loyal to your brand.

Magento – Omni Retailing

Being an open-source ecommerce software solution, Magento enjoys great popularity and adoration. Further below I would like to mention a few reasons stating why Magento is the best platform when it comes to omnichannel retailing.

#1 With a variety of customizable web options and extensions, creating a perfect Omnichannel experience becomes easy. Building an online store that precisely meets your preferences becomes way easier with Magento than any other ecommerce platform.

#2 Magento provides a great help in creating a website that is responsible on all devices. This vital feature enables your customers to have a superb shopping experience like never before.

#3 Tech-savvy customers always crave for innumerable touchpoints. With Magento- Omnichannel retail platform, customers can receive unbroken, wholesome shopping experience.

Other reasons include an array of sales option, enhanced in-store experience, social media extensions, smooth integration with third-party systems, mobile extensions, etc.

Magento extensions To Take into Account

So now that you know so much about Magento development and Omnichannel retailing, it’s time to proceed further towards certain Magento extensions that can kick-start your idea in no time.

1. Point of Sale extension– I am sure you must have seen a typical point of sale system which includes a cash register, computer-connected cash drawer, barcode scanner, receipt printer, and a monitor. The most fundamental software used in retailing industry to eliminate errors and inefficiency created by manual ordering or stock lacking.
2. 2. Inventory Management extension– Whether you are managing a warehouse item or newly arrived/ not-yet assigned products, having a proper stock control system needs well thought out Inventory Management module. This extension comprises of certain basic functions which allow shop owners to update stock in mass, oversee supplier portfolios, get a low-stock alert, and perform physical stock-taking. You can even choose the advanced version which goes hand in hand with (multiple) warehouse management.
3. Purchase Management extension– In retailing business there are always high chances of getting your stock from external suppliers. This results in playing a game of survival as it directly affects the profitability of your business. The extension, in particular, keeps supplier information in a neat list, with contact details, supplier codes, and products assigned. Plus finding stock deals becomes very easy which can, later on, be converted into purchase orders.
4. 4. Store Pickup extension– Over the few years, store pickup has become one of the greatest norms in the shipping industry. It even ends up creating a win-win situation for both business owners as they have a portfolio of potential customers in hand and customers where they can choose a preferred location. It may also interest you to know that such an extension can be successfully synchronized with Inventory Management. This will allow businesses to control product availability at each location.
5. Customer Loyalty Program extensions– As your business grows, POS would no more be a checkout point. You will require a bigger customer base featuring a comprehensive bunch of strategies. This extension provides a great help in encouraging customers to stay loyal, increase retention rate and boost reputation to a great extent.

Final Thought

E-Commerce is transforming the retail industry on a large scale. And Without a shadow of a doubt, Magento is the most fulfilling Omnichannel that will help you stay ahead of your competitors.

Author Bio:

Deepali Mehta working as a Content marketer at Tatvasoft.com.au, a Software and web development company in Melbourne.